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Home›NFL›The NFL’s Washington franchise is set to reveal its new team name

The NFL’s Washington franchise is set to reveal its new team name

By Jackie C. Noble
February 2, 2022
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Washington will continue to use its burgundy and gold color scheme but gave few hints as to the new identity. Team president Jason Wright said last month that the new name would not be “Wolves” or “RedWolves” due to trademark issues.

“We look forward to getting started with our team name and identity on a clear path without inconvenient obstacles, legal or otherwise,” Wright said. “And while we’ve always understood that it would be nearly impossible to select a name that all of our fans would identify with as their first choice, we are very pleased with our final selection, which aligns with our values, carries our rich history, represents the region and, more importantly, is inspired and informed by you, our fans.

“We are confident that this identity is one our team and fans across DC, Maryland, Virginia and beyond can rally to for another 90+ years as we continue to cheer on Burgundy & Gold in this next chapter. “

The announcement stems from Washington’s decision in July 2020 to drop its “Redskins” name and logo after decades of criticism from Native American groups who said it was an ethnic slur and a derogatory reference to skin color.

Once one of the NFL‘s flagship franchises, Washington has won just two playoff games since Dan Snyder bought the team in 1999 and has been a constant source of dysfunction and scandal in recent years.

The rise and fall of the “Redskins”

The team was founded in 1932 as the Boston Braves, but team founder George Preston Marshall changed the name to “Redskins” a year later to avoid confusion with baseball‘s Boston Braves. The team moved to Washington DC in 1937.

The name’s reference to skin color, as well as its logo of a Native American with feathers in his hair, were criticized at least as early as 1971-72. Still, the team has staunchly resisted efforts to change its name, and Washington owner Dan Snyder told USA Today in 2013 that he “never” would.

However, the franchise has faced renewed pressure to finally do so in 2020 after the police killing of George Floyd sparked mass protests aimed at ending systemic racism. FedEx, which owns the naming rights to Washington’s NFL stadium, asked the team to change its name in response to mounting pressure from investors. Companies such as Nike, Amazon, Target and Walmart announced that they would stop selling the team’s products.
These teams faced pressure to change their Native American names.  Here's what's happened since
Under this trade pressure, Washington announced a revision of its team’s name in July 2020 and a week later announced that it would drop the “Redskins” moniker altogether. Since then, the franchise has gone by the generic “Washington Football Team” with a large “W” as its logo.
Other sports teams with Native American names came under similar pressure. The Cleveland Indians of MLB changed their name to the Guardians, while the Atlanta Braves of MLB and the Chicago Blackhawks of NHL resisted such a change.

Besides the team name, the Washington franchise has had other major issues with the way it is run.

The NFL fined the Washington football team $10 million last year following the conclusion of an independent investigation that found the club’s work environment was “very unprofessional “, especially for women, according to a league press release.
The fine came after 15 former employees and two journalists who covered the team accused team staff of sexual harassment and verbal abuse.

“Harassment and bullying occurred frequently and many described the culture as a culture of fear, and many female employees said they experienced sexual harassment and a general lack of respect in the workplace” , NFL Commissioner Roger Goodell said in the statement.

Snyder also apologized and took responsibility for workplace culture in a statement, but remained in charge of the team.

The NFL declined to release the investigation report. However, as part of the investigation, the NFL obtained emails between coach Jon Gruden and former Washington president Bruce Allen in which the coach made racist, homophobic and misogynistic remarks.

The emails were leaked to the media in October 2021, forcing Gruden to resign as head coach of the Oakland Raiders.

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