Arizona State won’t let the Coyotes use their logo at center ice
The Arizona Coyotes’ new arena contract is getting more embarrassing by the day.
In case you missed it, the Coyotes will play their hockey games at home in the foreseeable future at Arizona State University after their previous arena contract with the city of Glendale fell through. Yes, a professional NHL team will play 41 games a year in a college hockey arena for at least several seasons.
On Tuesday, a report from Athleticismby Katie Strang and Sean Shapiro outlined a “good behavior” clause for the Coyotes and owner Alex Meruelo. In said clause, if the Coyotes are part of a public scandal or do something untoward that reflects badly on the ASU brand, the school may withdraw from the agreement.
The Coyotes’ deal with ASU includes a “good behavior” clause for team owner Alex Meruelo.
— Katie Strang (@KatieJStrang) May 17, 2022
In the Jock’The reportthe clause states that anything that violates “widely held principles of public morals, fails to conduct its business with a high degree of integrity and honesty, and/or fails to act as a good corporate citizen” would result in the termination of the agreement.
The Coyotes have a history of having a less than favorable reputation throughout the league, from skimping on rent payments to the city of Glendale to knowingly drafting a player who admitted to racially abusing a teammate. Arizona ultimately gave up that pick and lost it after backlash from the hockey world as a whole.
It’s also worth noting in this report that the Coyotes won’t even be able to use their logo at center ice in the Arizona State arena!
On-ice advertising will be a source of revenue for Arizona State, and the Coyotes are not permitted to alter the appearance of the ice surface – including the Arizona State logo in the center of the ice – on broadcasts to protect permanent ASU announcers in the building. Note that this does not and should not impact opposing shows filming at ASU.
Although the Coyotes can control the – temporary – branding of the scoreboard and arena panels, the team will need to obtain approval for any alcohol or beer advertising and is limited in the sponsors with which she can associate.
Look, I understand the Coyotes entered this deal without any leverage, but this arena deal is getting more and more embarrassing for the team and the NHL every time it hits the headlines. What a chaotic organization.